Chroma

Colour Personality Engine

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In Korea, many people take a personal colour test to discover which colours best match their style and identity. But what if we could also discover our personality colour?

There are no right or wrong answers — just pick the option that feels most like you.

Part 1 · Theoretical Foundation

Origins of DISC

The DISC model was developed by American psychologist William Moulton Marston and introduced in his 1928 book Emotions of Normal People. Marston identified four primary behavioural energies that describe how people respond to their environment:

Dominance (D) — response to problems and challenges
Influence (I) — response to people and contacts
Steadiness (S) — response to pace and consistency
Conscientiousness (C) — response to procedures and constraints

Unlike clinical psychological tools (e.g., Myers-Briggs Type Indicator or Big Five), DISC is a behavioural model — it focuses on observable patterns of behaviour rather than intrinsic personality traits or cognitive styles. This makes it particularly well-suited for self-awareness in team and leadership contexts.

DISC has been validated in organisational and educational contexts globally. Over 1 million people take some form of DISC assessment annually, making it one of the most widely used behavioural tools in the world.

Key academic insight: Research by Marston (1928), and later expanded by industrial psychologists like John Geier (who created the DiSC Profile in the 1970s), confirms that while individuals are a blend of all four styles, most people have one or two dominant styles that drive their behavioural preferences.

Part 1 · Theoretical Foundation

The Colour Mapping Framework

To align with the personal colour concept central to Chroma (inspired by Korean personal colour analysis), each DISC type is assigned a signature colour. These colour assignments are not arbitrary — they are grounded in colour psychology research and the emotional/behavioural properties of each colour.

D — Red Flame — Boldness, urgency, power, and action
I — Solar Yellow — Optimism, energy, and social warmth
S — Sage Green — Stability, harmony, growth, and trust
C — Ocean Blue — Trust, intellect, precision, and depth

These colour-behaviour pairings are supported by decades of colour psychology research, from Elliot & Maier (2012) on red-dominance signalling to Valdez & Mehrabian (1994) on green-calm associations. Your colour result is not just a label — it reflects a deep connection between how you behave and how colour communicates emotion.

Your Results

Personality Profile Analysis

D Dominance 0

I Influence 0

S Steadiness 0

C Conscientiousness 0

Colour Psychology

Core Behavioural Profile

In the Age of AI

Famous Archetypes

In Teams

The DISC Colour Wheel

Where Do You Sit?

D Red Flame Bold · Driven

I Solar Yellow Expressive · Social

DISC

C Ocean Blue Precise · Analytical

S Sage Green Steady · Supportive

Blended Profiles

Your Colour is a Blend

Most people are a blend of 2 primary styles. These blended colours help you see the nuance in your personality:

Orange Spark

D + I

#F4845F

Bold AND charismatic; natural leaders who inspire through energy

Warm Coral

I + S

#E07A5F

Empathetic AND expressive; the heartbeat of any team

Teal Sage

S + C

#3D8B8B

Thoughtful AND supportive; quiet excellence

Steel Blue

C + D

#2D6A8C

Precise AND decisive; built to solve hard problems

Indigo Drive

D + C

#4361EE

Strategic AND demanding; high standards, high results

Violet

I + C

#7B2D8B

Creative AND analytical; rare and powerful combo

Built, Designed and Conceptualised by Aaron Ang

linkedin.com/in/aaronangsg